All of our projects are not just assistance, but real changes in the lives of people and communities. This vast and important work would be impossible without partners who support us year after year. Together, we create solutions that work and help those who need it most.
Today, we would like to introduce you to our partners and friends who, together with us, are driving change. Why do companies like Ukrposhta, Vodafone Ukraine, City24, and McGregor Jewelry choose to support social initiatives? What motivates businesses to invest resources in the country’s development and help communities? Find out in our blog!
Ukrposhta: Support that unites the country
The head of the western region of Ukrposhta, Olena Doroshenko
The story of our partnership, from helping children with cancer to joining efforts through the challenges of full-scale war, is shared by the head of the western region of Ukrposhta, Olena Doroshenko.
Ukrposhta was one of our foundation’s first partners. Our collaboration began in 2016. Together, we supported children fighting cancer. Olena Doroshenko recalls how Chernihiv oblast was among the first to join our “Childhood Cancer” program. The postal service accepted substantial charitable donations from customers, which became significant support for the treatment of seriously ill children at that time.
Unfortunately, childhood cancer remains a relevant issue today. Although our priorities shifted somewhat after the full-scale invasion, the support provided to the oncology department of the Chernihiv Regional Children’s Hospital was crucial.
“February-March 2022. It was tough. Chernihiv oblast was under occupation…”
Together, we provided food and essential supplies to the defenders of the region and the local residents of Chernihiv, who were under siege. Cooperation intensified when the enemy withdrew from the city, and under a new project, assistance was directed to the Defense Forces. We purchased and delivered generators, tablets, EW devices, and other protective equipment for our defenders.
“In our cooperation, trust and transparency are key. We have regular statistics, and we know where the funds raised by Ukrposhta employees are directed.”
Trust is the core value of our collaboration, says Olena. She does all her best to increase support for the Ukrainian Defense Forces, whose needs are constantly growing. In addition to helping defenders, there is an increasing demand for rehabilitation and psychological support for veterans, which is just as important.
Today, it is impossible to remain indifferent to the issues that Ukraine faces, says the head of Ukrposhta’s western region. Every business must become socially responsible. Paying taxes in Ukraine means providing Ukraine with the strength to fight and supporting the Defense Forces in their liberation efforts. Ukrposhta is a vivid example of how a business can impact a country’s fate, as it runs its large-scale charitable projects. Moreover, our joint efforts have united not only Chernihiv oblast but also Khmelnytsky, Ivano-Frankivsk, and Chernivtsi oblasts, with colleagues from Ternopil and Vinnytsia joining as well.
“For a project to be successful, it needs a spark. A spark of motivation.”
Today, everyone faces their own challenges, but Olena believes that good deeds motivate us to keep moving forward and inspire others. Our team is proud of the collaboration with such a motivated partner.
Vodafone Ukraine: Uniting forces for the future
The head of public relations at Vodafone Ukraine, Victoria Ruban
In May 2024, we signed a cooperation agreement with Vodafone Ukraine, marking the beginning of a meaningful partnership. Victoria Ruban, head of public relations at Vodafone Ukraine, shares insights into the choice of working areas and the role of charity as part of the company’s business strategy.
For many decades, Vodafone has supported social projects in healthcare, education, and help for children deprived of parental care. Healthcare is a field that changes and develops rapidly through innovation, and Vodafone is especially committed to solving complex issues with innovative solutions.
“We are not experts in medicine,” emphasizes Victoria. That is why Vodafone values collaboration with partners who have professional expertise in charitable projects, which helps select the most effective approach to achieving the goal.
“In all our projects, whether commercial or charitable, we value a professional approach.”
At the outset, understanding the full range of tasks involved in a project and ensuring that every step is well thought out and planned is key to success, says Victoria. Equally important is trust in the partner.
“Clear and transparent reporting at every stage helps us trust the partner and move forward with them in new projects.”
Our collaboration focuses on helping family-type children’s homes, organizing medical training, and purchasing necessary medical equipment.
Thanks to Vodafone, we were able to purchase a stationary medical lift for the pool in Halychyna Rehabilitation Center, an electric gynecological chair and infusion pumps for the Kherson Regional Children’s Hospital, a passive rehabilitation device for the Yushchenko Hospital in Vinnytsia, and a rehabilitation board and stairs for gait retraining for the Uzhhorod Neurosurgery and Neurology Center.
“We believe that the most effective medical practices should be available to Ukrainians, especially when it comes to healthcare.”
Charity is a key part of Vodafone’s business strategy, and healthcare remains one of its main areas of focus. While it has become nearly impossible for businesses to build long-term plans due to the war, Vodafone continues to focus on urgent tasks that help address wartime challenges. The company is committed to providing help wherever possible to save lives and health.
In the face of continuous shelling, an increasing number of wounded Ukrainians, and medical facilities working under extreme pressure and limited resources, Vodafone is amplifying its support. The company adheres to the principle that any social task requires a comprehensive approach, and it considers partnerships the most effective form of implementing social initiatives.
We sincerely thank our partner Vodafone Ukraine for their support, commitment to socially significant initiatives, and corporate culture centered around social responsibility.
McGregor Jewelry: Where style takes on meaning
The head of sales at McGregor Jewelry, Hanna Shevchenko
The leadership of McGregor Jewelry, a company specializing in men’s jewelry, has long considered involving the brand in charitable activities. Today, the company actively supports social initiatives, helping the Defense Forces and everyone in need. Hanna Shevchenko, head of sales, shares how the company’s values closely align with the need to be part of an important and meaningful cause.
“Our brand creates accessories that symbolize strength, masculinity, and support – values that resonate with your Foundation’s mission.”
Shared vision became the driving force behind our joint efforts. McGregor Jewelry directs a portion of its sales revenue to support our Foundation’s programs and participates in charitable events, spreading the culture of social responsibility. For their team, it is essential to feel that the support they provide truly matters, and every contribution helps people.
“The most valuable thing for us is the feeling of being part of a great cause and the opportunity to unite efforts with an organization that effectively implements charitable initiatives.”
McGregor Jewelry is a brand focused on those who value strength, responsibility, and mutual aid. Its creators aim for their products to have a deeper meaning, beyond just complementing style. They believe that true strength lies not in appearance, but in actions.
Company employees take pride in participating in charitable initiatives, which fosters a special atmosphere of unity. This gives a sense of belonging to a shared and very important cause, motivating to achieve more.
For these people, social responsibility is not a trend, but an integral part of life and entrepreneurship.
“The war has changed all of us, and everyone must do their part.”
The company’s team is confident that partnership projects can change society—they inspire people, provide them with the opportunity to engage in good deeds, and make charity a part of everyday life. McGregor Jewelry’s future plans include expanding the charity sector, launching joint initiatives, and developing new directions in collaboration with our Foundation.
Regarding our partnership, Hanna says that it is an inspiring collaboration. We admit that our team also feels and appreciates the boundless inspiration and motivation that McGregor Jewelry’s support brings.
city24: A business that multiplies good deeds
A representative of city24, Dmytro Grysha
For city24, the partnership between business and charity organizations is a powerful tool to overcome the challenges of war. It is based on this conviction that our collaboration began. Dmytro Grysha, a representative of City24, shares what prompted the joint efforts, the future plans in charity, and how the company’s team has transformed.
“Our partnership began with the realization that together we can do much more than alone.”
Our joint efforts are primarily focused on supporting the Defence Forces of Ukraine—purchasing protective equipment, technology, medicines, and ammunition for defenders. Serious work is also being done in the direction of restoring infrastructure in affected regions that need support, including social facilities.
“I would describe our cooperation as open, effective, and very goal-oriented,” Dmytro emphasizes that his company values the opportunity to see the clear results of their work, as our Foundation always reports in detail on the expenditure of funds. He also appreciates the proactive stance of our Foundation’s team, the search for new opportunities to help, and the readiness to respond promptly to the needs of those we assist.
For Dmytro, protecting the country and helping its heroes is both a civic duty and a moral choice for his company. “Only by joining forces we can bring our victory closer,” he emphasizes. This again proves the alignment of our values—to be socially responsible, contribute to the development of our country, and help those in need. That’s why our partnership is even more meaningful and reliable.
“Social responsibility is not just a fashionable word, but a necessary condition for the sustainable development of any company,” says Dmytro. Therefore, city24 sets goals not just to generate profit but also to make a positive impact on society. The company’s mission to provide convenient and secure financial services, making life better for customers and the whole country, is closely intertwined with the belief that businesses must take responsibility for the country’s future.
Although the company was involved in charity before the full-scale war, the volume and intensity of its help have significantly increased now.
“The full-scale war has acted as a catalyst for our social responsibility.”
Dmytro notes that the city24 team has changed internally—they have become more active, focused on the needs of others, and open to collaborating with charitable organizations. Quick responses to requests and the logistics of aid delivery have become a real challenge, but the team has learned to adapt quickly and find effective solutions. Every team member understands their involvement in an important cause and takes pride in the contribution they make to Ukraine’s future.
City24 also has plans to expand cooperation with partners and implement larger-scale projects. Opportunities are being considered not only for supporting the Defence Forces of Ukraine but also for supporting social initiatives aimed at rehabilitating veterans, assisting internally displaced persons, and developing education.
In Dmytro’s opinion, this is the essence of partnership for change—uniting the resources, experience, and knowledge of different organizations to achieve a common goal.
“We are convinced that partnership projects are a powerful force that can accelerate positive changes in society. Together, we create a synergy effect, where 1+1 equals much more.”
Shared values, trust, and the willingness to act together for the country form a solid foundation for our partnership and are a great example of the power of unity, where business and charity create real change. We thank city24 for believing in our shared cause and for their desire to do more.
When shared values and a commitment to helping come together, real change happens. Our partners prove this every day. Together, we move forward toward new projects and achievements.
Thank you for your trust, support, and teamwork in making Ukraine stronger.
